What brand of Toys R Us?
Toys "R" Us is a well-known toy retailer in the world, offering a wide range of toy brands, covering a variety of products from infants to teenagers. Whether it's a classic brand or an emerging trend, Toys "R" Us has what consumers want. The following are the common brand categories and popular products of Toys R Us to help you quickly understand its brand layout.
1. Classification of popular toy brands

| Brand Category | Represent the brand | Popular products |
|---|---|---|
| baby toys | Fisher-Price, VTech, Melissa & Doug | Soothing dolls, early education machines, wooden puzzles |
| Building blocks | LEGO, Mega Bloks, K'NEX | Lego city series, creative building blocks |
| video games | Nintendo, PlayStation, Xbox | Switch game console, PS5 exclusive games |
| Trendy toys | Funko Pop, L.O.L. Surprise!, Squishmallows | Blind box dolls, surprise dolls, soft and cute pillows |
| outdoor sports | Nerf, Razor, Little Tikes | Water guns, scooters, children’s basketball hoops |
2. Recent hot topics and new product recommendations
In the past 10 days, hot topics in Toys R Us have mainly focused on the following aspects:
1.summer promotions: Toys "R" Us launched the "Summer Toy Festival", with many popular brand toys participating in discounts, especially Lego and electronic game products, which saw a surge in sales.
2.IP co-branded new products: Disney, Marvel and other IP co-branded toys have become the focus, such as "Spider-Man: Across the Universe" themed Lego sets and Funko Pop series.
3.STEM educational toys: Parents are paying more and more attention to children's scientific enlightenment toys, and the sales of programming robots from brands such as Osmo and Sphero have increased significantly.
3. Brand price range reference
| brand | Price range (RMB) | age appropriate |
|---|---|---|
| Fisher-Price | 100-500 yuan | 0-3 years old |
| LEGO | 200-3000 yuan | 4 years old+ |
| Nintendo Switch | 2000-4000 yuan | 6 years old+ |
| Squishmallows | 100-800 yuan | 3 years old+ |
4. How to choose a suitable toy brand?
1.Choose based on age: Infant toys need to pay attention to safety (such as Fisher-Price), while school-age children can try educational products (such as Lego) or electronic interactive products.
2.Pay attention to brand reputation: Established manufacturers such as Lego and Nintendo have stable product control, while emerging brands such as Squishmallows attract users with trendy designs.
3.Combined with promotions: Toys "R" Us regularly launches discounts or freebies. It is recommended to check the real-time discounts through the official website or APP.
5. Summary
Toys R Us brings together hundreds of toy brands from traditional to trendy, catering to different age groups and interests. Recently, summer promotions and IP co-branded products have become hot spots for consumption. Parents can refer to the price range and age suitability when purchasing, and pay attention to limited-time promotions. If you need specific product information, you can visit the Toys R Us official website or offline stores to check inventory.
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