What brand of women's shirt is good? Popular brands and shopping guide for 2023
As a must-have item for workplace and daily wear, women's shirts have been constantly innovating in styles, fabrics and designs in recent years. This article will combine popular topics and consumer feedback on the entire network in the past 10 days to sort out the most popular women's shirt brands and shopping points for you.
1. Top 5 popular women's shirt brands in 2023
| Ranking | brand | Popular Series | Price range | Core advantages |
|---|---|---|---|---|
| 1 | Theory | Basic workplace payment | 800-2000 yuan | Precise tailoring, high-end fabric |
| 2 | Equipment | Silk series | 600-1500 yuan | High comfort and rich colors |
| 3 | Massimo Dutti | Casual commuter model | RMB 300-800 | High cost performance and varied styles |
| 4 | Uniqlo | U series | RMB 99-299 | versatile basics and affordable prices |
| 5 | OVV | Designer joint model | 500-1200 yuan | Strong design sense, same style as celebrities |
2. Five key indicators for choosing women's shirts
According to recent consumer discussions on platforms such as Xiaohongshu and Weibo, you need to focus on the following indicators when choosing women's shirts:
| index | Importance | Recommended choice |
|---|---|---|
| Fabric | ★★★★★ | Silk＞Cotton＞Polyester fiber |
| Style | ★★★★☆ | Choose according to body shape (H type, A type, etc.) |
| Detailed design | ★★★★☆ | Collar shape, cuffs, buttons, etc. |
| color | ★★★☆☆ | Basic color + seasonal popular color |
| price | ★★★☆☆ | Select the corresponding brand according to the budget |
3. The trend of shirt wear that has been hotly discussed on the Internet recently
1.Layered trend: The combination of shirt + vest has become a popular autumn and winter, especially the slim shirt from Theory is recommended as an inner layer.
2.oversize style: The loose-fitting shirt has been played more than 200 million times on the Douyin platform, and the OVV silhouette design is the most popular.
3.Sustainable fashion: The search volume of environmentally friendly fabric shirts increased by 45% year-on-year, and environmentally friendly brands such as Everlane and Reformation have entered the field of vision.
4. Recommended shirts in different scenarios
| Wearing scene | Recommended Brands | Matching suggestions |
|---|---|---|
| Workplace commuting | Theory, Massimo Dutti | Match with suit pants or pencil skirt |
| Daily leisure | Uniqlo, ZARA | Paired with jeans or skirts |
| Important occasions | Equipment, OVV | Match with high waist wide-leg pants |
5. Purchase channels and promotional information
1. Tmall Double 11 pre-sale data shows that the pre-sales of women's shirt categories increased by 32% year-on-year, and some styles of brands such as Theory and OVV have been sold out.
2. The reading volume of Xiaohongshu's "Staining Weeds in Shirts" has exceeded 300 million. The most commonly recommended purchasing channels for users are brand official websites, Tmall flagship stores and offline boutique stores.
3. Recent promotions worth paying attention to: 20% off on Massimo Dutti membership day, 10% off on the new Uniqlo U series model limited time.
Conclusion:When choosing a women's shirt, it is recommended to first clarify the wearing scenario and budget, and then refer to the brand recommendation and purchase indicators in this article. Whether you are a workplace elite or a fashion expert, you can find the perfect shirt that suits you.
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