Title: How to view JD self-operated stores
In today's fiercely competitive e-commerce environment, JD.com's self-operated stores, as one of the core businesses of the JD.com platform, have always attracted consumers' attention. This article will analyze the characteristics, advantages and user reviews of JD’s self-operated stores from multiple dimensions to help everyone better understand JD’s self-operated stores.
1. The definition and characteristics of JD.com’s self-operated stores

JD.com’s self-operated stores refer to the product sales model in which JD.com directly purchases, stores, and distributes products. Unlike third-party sellers, JD.com is fully responsible for the products in JD.com’s self-operated stores, so quality, logistics and after-sales service are more guaranteed.
| Features | Description |
|---|---|
| Product source | Direct purchasing from JD.com, quality controllable |
| Logistics speed | Jingdong logistics delivery, fast |
| After-sales service | Jingdong official after-sales service, quick response |
2. Advantages of JD.com’s self-operated stores
JD.com’s self-operated stores have obvious advantages in many aspects. The following is a summary of its main advantages:
| Advantages | Detailed description |
|---|---|
| Authenticity guaranteed | JD.com’s self-operated products have been strictly screened and the risk of fakes is low. |
| Fast delivery | JD Logistics covers the whole country, and next-day delivery is available in most areas |
| After-sales service | 7-day no-reason returns, efficient after-sales problem handling |
| price transparency | Frequently participate in promotional activities and have strong price competitiveness |
3. Users’ evaluation of JD.com’s self-operated stores
According to hot topics and user feedback across the Internet in the past 10 days, the evaluation of JD.com’s self-operated stores mainly focuses on the following aspects:
| Evaluation dimension | User feedback |
|---|---|
| Product quality | Most users believe that the quality of self-operated products is reliable, but there are occasional quality control issues. |
| Logistics experience | There is a general consensus that delivery speed is fast, especially in first- and second-tier cities. |
| After-sales service | After-sales response is fast, but some users report that the return and exchange process is cumbersome |
| price competitiveness | The price advantage is obvious during the promotion period, but the daily price is slightly higher than other platforms |
4. Shortcomings and improvement suggestions of JD.com’s self-operated stores
Although JD.com’s self-operated stores perform well in many aspects, there are still some shortcomings:
| Insufficient | Improvement suggestions |
|---|---|
| Some items are too expensive | Increase daily promotional activities to improve price competitiveness |
| The return and exchange process is complicated | Simplify the return and exchange process and improve user experience |
| Limited category coverage | Expand self-operated product categories to meet more user needs |
5. Summary
JD.com’s self-operated stores occupy an important position in the e-commerce market with their guarantee of authenticity, fast delivery and high-quality after-sales service. Although there are some shortcomings, overall it is still a shopping channel trusted by consumers. In the future, if JD.com can further optimize its price strategy and after-sales service, it is expected to attract more users.
Through the above analysis, I believe everyone has a more comprehensive understanding of JD.com’s self-operated stores. Whether it is daily shopping or during major sales, JD.com’s self-operated stores are an option worth considering.
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