What are the trendy brands of slippers? Inventory of hot topics across the Internet in 10 days
In the past 10 days, discussions about trendy slippers have continued to rise, especially on social platforms and e-commerce lists, with multiple brands becoming the focus. This article will combine hot topics across the Internet to take stock of the most popular fashion slipper brands, and use structured data to display their characteristics.
1. Top 5 trendy slippers brands in 2023
| Ranking | brand name | Main series | price range | Popular reasons |
|---|---|---|---|---|
| 1 | Crocs | Classic Crocs/Co-branded Crocs | 300-1500 yuan | Celebrities bring goods, DIY craze |
| 2 | YEEZY | Slide series | 800-2000 yuan | Kanye brand effect |
| 3 | BIRKENSTOCK | Boston series | 600-1200 yuan | Retro style is back |
| 4 | SUICOKE | MOTO series | 1000-2500 yuan | Functional style is popular |
| 5 | HOKA ONE ONE | Hopara | 1200-1800 yuan | Outdoor sports style |
2. The three purchasing dimensions that consumers are most concerned about
| Dimensions | focus | Represent the brand |
|---|---|---|
| comfort | Sole material/breathability | Crocs, BIRKENSTOCK |
| Design sense | Joint model/limited color | YEEZY,SUICOKE |
| Functional | Anti-slip/quick drying | HOKA, Teva |
3. Analysis of recent popular slippers cases
1.Crocs and Salehe Bembury joint model: Xiaohongshu has added 12,000 grass-growing notes in the past seven days, and its unique fingerprint pattern design has triggered a rush to buy.
2.YEEZY Slide "Onyx": The price in the secondary market soared by 200%, and the Black Warrior color scheme became the top 3 trending topic on Douyin.
3.BIRKENSTOCK x Rick Owens: The designer’s joint series sold out within 3 seconds of its debut on the Dewu APP. The thick-soled design subverts traditional styles.
4. Observation of Industry Trends
1.Technology material application: The latest 3D printed slippers launched by Adidas have triggered discussions in the industry, and it is expected that more brands will follow suit in the next two years.
2.sustainable trends: Environmentally friendly brands such as Allbirds have begun to launch slippers made of recycled materials, and the attention of Generation Z consumers has increased by 45% year-on-year.
3.Scene breakdown: There are professional slippers specially designed for gyms, camping and other scenes, with a price premium that is 30-50% higher than ordinary models.
5. Purchase suggestions
1. Pay attention to cost-effectiveness and choose cutting-edge national brands: such as FOOT INDUSTRY, Huili, etc., with prices mostly in the 200-500 yuan range.
2. Collection enthusiasts are advised to pay attention to limited edition co-branded models: they usually have room for appreciation within 6-12 months.
3. Prioritize EVA material for daily wear: it is lighter and more wear-resistant than PVC, and will not easily deform after long-term wear.
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