What is Chen He’s brand?
In recent years, cross-border entrepreneurship among celebrities has become a trend. As a well-known actor, Chen He has also successfully built his own business brand. This article will analyze Chen He’s brand layout, hot topics and related data to help readers fully understand his business landscape.
1. Introduction to Chen He’s main brands
Chen He's business areas are mainly focused on catering and trendy clothing. The following are his two core brands:
| brand name | Establishment time | Main business | Features |
|---|---|---|---|
| Xianhezhuang hot pot | 2015 | Hot pot catering | Star IP + braised hot pot |
| Tianc brand | 2020 | Trendy clothing | Street style + limited edition collaboration |
2. Analysis of hot topics across the Internet in the past 10 days
According to network monitoring data, the recent main topics of Chen He and his brand focus on the following aspects:
| Topic keywords | Discussion popularity | Main platform | hot events |
|---|---|---|---|
| Xianhezhuang franchise controversy | high fever | Weibo/Douyin | Follow-up of franchisee rights protection incident |
| Tianc new products on sale | medium heat | Little Red Book/Get Things | A joint model with animation IP is launched |
| Chen He delivers goods live | high fever | Douyin/Kuaishou | GMV in a single game exceeded 50 million |
3. Comparison of brand operation data
Through the compilation of public data, the core operating indicators of Chen He's two major brands are as follows:
| Data dimensions | Xianhezhuang hot pot | Tianc trendy brand |
|---|---|---|
| Number of stores | 300+ nationwide | Mainly online |
| annual turnover | About 1.5 billion yuan | About 300 million yuan |
| Price per customer | 80-120 yuan | 300-800 yuan |
| fan base | Weibo 8 million+ | Douyin 5 million+ |
4. Brand disputes and responses
Recently, Xianhezhuang has caused widespread discussion due to franchisee issues:
| Time node | Event progress | public relations move |
|---|---|---|
| May 20 | Franchisee collective rights protection | Issue a statement to clarify |
| May 25 | Media reports ferment | Chen He’s video response |
| May 30 | The topic is on the hot search | Start franchising policy adjustment |
5. Future development direction
From recent developments, we can see the strategic focus of the Chen He brand:
1.Catering sector: Optimize the franchise system and plan to launch sub-brands
2.Apparel section: Strengthen cross-border co-branding and expand overseas markets
3.IP operation: Deepen short video content marketing and develop peripheral products
Through multi-dimensional data analysis, it can be seen that Chen He has successfully transformed personal influence into business value. Despite facing some challenges, its brand matrix still shows strong development potential. How to balance star effect and commercial nature in the future will be the focus of continued attention.
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