How to sell land in Chengdu? ——Hot topics and land market analysis in the past 10 days
Recently, the land market in Chengdu has become the focus of national attention, especially after the adjustment of property market policies in first-tier cities. As a representative of the new first-tier cities, Chengdu’s land transaction data, real estate company dynamics and regional planning have triggered widespread discussions. This article will combine the hot topics across the Internet in the past 10 days and use structured data to interpret the current situation and trends of the Chengdu land market.
1. Core data of Chengdu land market (latest in 2024)
| indicator | data | Year-on-year change |
|---|---|---|
| Average transaction price of residential land (yuan/㎡) | 12,800 | +8.3% |
| Commercial land unsold rate | 15% | -4.2pct |
| Transaction proportion of Tianfu New District | 34% | +7.1pct |
| TOP3 land acquisition real estate companies | Vanke/China Shipping/China Resources | Added Longhu |
2. Characteristics of land transactions in three popular sectors
| plate | Typical plot | Floor price (yuan/㎡) | premium rate |
|---|---|---|---|
| Financial City Phase III | JH-12 plot | 18,600 | 23.5% |
| Dong'an Lake Area | DA-07 plot | 9,800 | 6.8% |
| Yixin Lake Section | YX-15 plot | 11,200 | Unsuccessful auction |
3. Latest developments in policy
1.Adjustments to soil auction rules:Chengdu has recently piloted a new "competition quality + lottery" rule, which requires real estate companies to submit construction plans and then participate in bidding. This policy has been applied to three land parcels in Jinniu District for the first time.
2.Price limit policy:The "double limit" policy continues to be implemented for residential land in the High-tech South District, but the price limit for clean water houses has been raised to 32,000 yuan/㎡, an increase of 2,000 yuan from 2023.
3.TOD development:Rail Group has recently listed six TOD comprehensive development sites, among which the Jinshi Road Station site of Line 30 has attracted the attention of many Hong Kong-funded real estate companies.
4. Observation on strategic changes of real estate companies
| enterprise | Land acquisition strategy | Typical actions |
|---|---|---|
| State-owned enterprises/central enterprises | Main urban core area | China Shipping won 28 acres of land in Qingyang District for RMB 5.4 billion |
| Private housing companies | Affordable land in the suburbs | Longfor Consortium acquires 82 acres of commercial and residential land in Pidu District |
| foreign-funded institutions | Logistics warehousing land | GLP acquires three industrial sites in Qingbaijiang |
5. Forecast of future trends
1.Price differentiation intensifies:The premium capacity of land in core areas continues to strengthen, while more cases of low-price transactions may occur in outer suburbs.
2.Industrial land heating up:With the advancement of Chengdu's "Strong Manufacturing City" strategy, the land supply in industrial functional zones such as Longquan Automobile City and Huaizhou New City is expected to increase by 40%.
3.Hybrid development model:The proportion of "residential + industrial + supporting facilities" complex plots will increase from the current 15% to 25%, which will place higher requirements on the operational capabilities of real estate companies.
Judging from the recent performance of the land market, Chengdu is undergoing a transformation stage from "scale expansion" to "quality improvement". Developers need to grasp urban development planning more accurately in order to gain an advantage in the fierce competition for land.
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