What stuffed toys are the most popular recently? Inventory of popular trends across the Internet
With the spread of social media and the promotion of holiday consumption, a number of new "top players" have recently emerged in the plush toy market. This article combines the hot search data on the Internet in the past 10 days, e-commerce platform sales and social platform discussions to take stock of the most popular plush toys and the reasons behind them.
1. Top 5 list of popular plush toys
| Ranking | Toy name | Keyword popularity | core selling point | price range |
|---|---|---|---|---|
| 1 | Jellycat Barcelona Bear | 987,000 | Celebrity style/healing design | 299-599 yuan |
| 2 | Strawberry Bear (Disney genuine) | 762,000 | Movie Linkage/Strawberry Aroma | 159-399 yuan |
| 3 | Line puppy joint model | 654,000 | Internet celebrity IP/emoticon package derivation | 89-258 yuan |
| 4 | talking tom cat | 531,000 | Voice interaction/AR function | 199-499 yuan |
| 5 | Forbidden City Cat Cultural and Creative Series | 428,000 | National trend elements/limited sale | 129-329 yuan |
2. In-depth analysis of the causes of explosions
1.Driven by star power: Due to the exposure of the Jellycat brand in street photos of many celebrities, the number of notes related to Xiaohongshu increased by 32,000 in a week, of which the "same style with celebrities" tag accounted for 47%.
2.Film and television IP blessing: With the re-release of the "Toy Story" series of movies, Strawberry Bear has been played more than 240 million times on the Douyin platform, and the derived topic "Strawberry Bear Emotional Quotations" has been read more than 800 million times.
3.social currency properties: Line Puppy has become popular with its magical emoticons. Its plush toys have a resale premium rate of 180% on the Xianyu platform, making it a new choice for young people to give social gifts.
3. Consumer preference data
| age group | Preferred material | TOP3 purchasing motivations | color preference |
|---|---|---|---|
| 18-25 years old | Short velvet fabric | Photo check-in/couple gift/stress relief | Macaron color |
| 26-35 years old | sherpa | Home Decor/Kids Gifts/Collections | Morandi color series |
| Over 36 years old | organic cotton | Children's Companion/Nostalgia Collection | classic primary colors |
4. Market trend forecast
1.Functional upgrade: The search volume for smart plush toys with Bluetooth speakers, body temperature monitoring and other functions increased by 215% month-on-month.
2.sustainable materials: The number of new SKUs of environmentally friendly toys using recycled fibers on the e-commerce platform increased by 83% year-on-year.
3.Personalized customization: Shops that provide services such as embroidery and voice recording have seen an average increase in unit price by 67%.
5. Purchase suggestions
1. Authenticity verification: Popular IP toys need to look for official anti-counterfeiting marks. For example, Disney’s Strawberry Bear should have exclusive laser marks on the soles of its feet.
2. Size selection: Choose according to the purpose. 20-30cm is suitable for carrying around, and 50cm or more is more suitable for home display.
3. Cleaning precautions: It is recommended to choose machine washable models. Some high-end dolls need to follow the care method of "surface wipe + dry in the shade".
Judging from the data, plush toys have gradually transformed from children's consumer products to emotional consumer products for all ages. In the future, as Generation Z becomes the main consumer group, products with both healing properties and social value will continue to become popular in the market.
check the details
check the details
en
